Logos are not just “a nice drawing” which you use to introduce your brand to your public. You do not do this randomly and hoping for the best. Behind every logo design, there are research, work, time, effort and knowledge determining the best path for you to create/get a fantastic logo.
A logo may or may not involve the use of an existing font (typeface) or other graphic elements (icons, illustrations, textures, lines, patterns, other effects). The only thing a logo involves for sure is a color palette.